Campaign Management Dashboard

Overview

The Campaign Management Dashboard (HCM Dashboard) is a comprehensive tool designed to help supervisors monitor, evaluate, and optimise health campaigns in real time. It provides intuitive visualisations, customisable metrics, and actionable insights to track campaign progress, team productivity, and individual performance. With features such as predictive line graphs, heat maps, and multi-campaign views, the dashboard enables supervisors to make data-driven decisions and ensure smooth campaign execution. Its user-friendly interface requires minimal training, making it easy to track milestones, identify obstacles, and manage campaigns effectively.

---

Problems Addressed

• Difficulty in monitoring campaign progress and team performance in real time.

• Challenges in identifying bottlenecks or areas requiring additional support.

• Limited visibility into individual and team productivity metrics.

• Inadequate tools for analysing trends, comparing planned versus actual progress, and optimising strategies.

• Complexity in sharing campaign data and performance insights across teams and stakeholders.

---

Goals

• Provide supervisors with a unified, real-time view of campaign performance and progress.

• Enable data-driven decision-making to optimise campaign strategies.

• Facilitate quick identification and resolution of obstacles at all levels, from macro to micro.

• Improve tracking of KPIs such as coverage, engagement, and inventory movement.

• Offer flexible visualisations and reporting options to enhance analysis and communication.

---

Benefits

• Enhanced Performance Monitoring: Track team and individual productivity, identify top performers, and address gaps proactively.

• Data-Driven Insights: Leverage real-time, historical, and predictive data to optimise campaign outcomes.

• Operational Efficiency: Quickly identify bottlenecks and resolve issues to maintain smooth campaign execution.

• Customisable Visualisations: Use bar charts, heat maps, line graphs, pie charts, and more to analyse performance effectively.

• Ease of Use: Intuitive interface with minimal training required.

• Reporting & Sharing: Export and share charts and dashboards in PDF/JPG formats via email or WhatsApp.

• Future Readiness: Track trends and predict campaign outcomes to refine strategies for upcoming campaigns.

Key Sections